Imagine you have a lawyer friend who asks for your advice.

Not about legal matters, about marketing.

They are in the same practice area as you and want your advice about getting more clients and increasing their income.

What would you say to them? What would you tell them to do?

You would probably start by asking questions.

What do you do now to bring in business? How well does this work? What have you tried before? Why did you stop? What other strategies have you considered?

You’d want to know what’s working for them and what isn’t, what they like and what they’re good at.

And then, you’d probably tell your friend to continue doing what’s working and look for ways to improve his results. And you’d suggest some additional strategies to consider.

Yes?

Okay.

You’ve probably figured out that this other lawyer we’re talking about is you. You’re having this conversation with yourself.

And you should because it’s often easier to see answers for others than for yourself.

If I asked you those questions, your answers would help clarify where you’re at and where you want to go, and we would then talk about what to do to get there.

You can have that same discussion with yourself, because you already know many of the questions—and the answers.

Questions, answers, marketing plan: The Attorney Marketing Formula