You: “I want to help my best clients and referral sources but I’m not always able to provide referrals.”
Also you: “I need more ideas for content for my blog and newsletter and social media.”
Me: Pay attention to what your best clients and referral sources are doing and talk about that in your blog, newsletter, and on social.
When they have news or post new content, when they announce an upcoming event or get an award, when they run a promotion or launch a new product or service, share it.
Re-post their news release or article. Share their links. Ask them questions and quote them.
They get free publicity, traffic, leads, and new business.
You get free content for your blog, newsletter, and social media.
Also you: your best clients and referral sources see you promoting them and helping them and most of them will want to do the same for you.
Actually, that’s three birds with one stone. But who’s counting?
How to take a quantum leap in your practice
