One of the first things you do when starting a new business or professional practice is to make a list of people you know. If it’s been awhile for you, this might be a good exercise to go through again.
Going through your high school, college or law school yearbook, for example, might help you remember people you used to know but haven’t spoken to in years.
Looking at a map might prompt you to recall your days living in another city and remember some people you knew.
Searching online lists of occupations or businesses might prompt you to remember people you know or used to know in those occupations or businesses.
As you remember names, add them to a list to contact in the future. If you remember faces but not the names, put them on a list to track down.
Is this worth the effort? You tell me.
Some people you connect with might have work for you. They might know people who need your help.
Someone might ask you to speak at their event. Someone might want to read your book or see your presentation.
And some might share the link to your website in their newsletter or on their blog, exposing your name and website to thousands of people in your target market.
Saying hello to someone you used to know could lead to dozens or hundreds of new clients for you.
Would that be worth it?
On the other hand, you might get nothing more than the opportunity to talk to some old friends and recall some old times.
Would that be worth it?
