You’ve got an event coming up—a seminar, webinar, chat, podcast, meet up, question-and-answer session—and you want more people to show up. Normally, you would send out an email or post on social and invite everyone.

And that’s fine.

But if you want to get more people to join you, more people watching or listening or participating, more people not only tuning in but paying attention, instead of sending a mass invite, send a PERSONALIZED message.

“Hey (name), I’m hosting a webinar on Friday at 2 and I’d love to have you join us…”

If you have a small list, or a handful of key people or VIPs you would especially like to have at your event, it might be worth making a video or voice message addressing each person by name.

Personalizing your message will make that message stand out in a crowded inbox and dramatically increase response.

You can also use personalized messages to get more testimonials or reviews for your services or your book. Or to get more people providing feedback about your recent event or responding to your survey.

Now, if your event is especially important, there’s something else you can do.

You can pick up the phone and call people. Or have your assistant do that.

If you get voicemail, leave a message. In fact, you might want to schedule your calls for “after work hours” so you are more likely to get voicemail and don’t have to spend time chatting.

I’ve done this, it works, and you can do it, too.

You can also use this to get your former clients or prospective clients you’ve spoken with to schedule an appointment.

How will use personalized messages to get more people to join your event or respond to your offer?

You can also use personalized messages to get more referrals