A marketing consultant recommends that solo business owners (or lawyers) allocate 4 hours per week to marketing.
You can get a lot done in 4 hours, she says.
I agree. But what if you don’t have 4 hours to spare?
And what if you don’t know what you’re doing, don’t like marketing, and don’t want the expense or bother of outsourcing it?
Are you screwed? Should you give up and get a job?
No, and no.
Marketing is a lot easier than you think and you don’t have to spend 4 hours a week doing it.
You can bring in more clients with just 15 minutes of effort per day—if you are consistent. 15 minutes a day will help you get started. Do it every day and you’ll get better, faster, and more confident, and you’ll get better results, too.
You don’t need complicated or expensive tools. Email, the phone, a website, and your ability to communicate clearly are the only tools you need.
You also don’t need to talk to strangers, in case that’s something you don’t want to do. You can build your practice with the clients and prospects and professional contacts you already have.
Later, once you’ve built some momentum, you may want to put in more time or try some additional strategies. But don’t even think about that now.
Get started. Keep it simple. Put one foot in front of the other and keep at it.
Before you know it, marketing might just become one of your favorite things.
And if it doesn’t, you’ll be earning enough to buy some of your favorite things.
