We often do it. Spend too much time planning, too little time doing.
We want something, it’s important, and our fear of failure makes our inner perfectionist raise his fussy head and insist that we iron out all the kinks before we start.
It’s usually better to just start.
Because it’s not the plan that gets us there, it’s the work.
The plan gives us a place to start. A first step, maybe two or three. It gives us something to work towards, but we still have to do the work.
Nothing happens until you do.
The best way to achieve your goals: Start before you’re ready.
Write something, call someone, or ask someone for something. Take the first step, then the second, and see where it takes you.
You’ll make mistakes, spend too much money, get sidetracked with other things, but in the end, you’ll go further, faster, because you took action instead of trying to figure it all out.
If you want more clients, your plan should be to choose a marketing strategy and get busy.
You don’t need to learn everything you can about that strategy; you don’t need to figure out what you’ll do next week or next month, or even tomorrow, you need to take the first step right now.
Any step will do.
A simple plan for marketing your legal services
