You learn about marketing. You do it and get good at it.

Life is good.

Life gets even better, however, if you take what you’ve learned and teach it to your professional contacts.

Teach them some things you’ve learned about marketing professional services, from me and others.

Teach them how to identify their target market and ideal client, and why it’s important to focus.

Teach them how to get more referrals from their clients and their professional contacts.

Teach them about using content to attract more prospects and show them what they can do to help them.

Teach them about the power of staying in touch with clients and prospects and the best ways to do that.

Teach them by sharing information and by the power of your example. Tell them what you’ve done to bring in new business, repeat business, bigger cases and better clients.

Share your process, your forms and checklists. Show them how you market your practice without spending a lot of time or breaking the bank, and how they can do the same.

As you do this, they will also learn more about you—your target market and ideal client. They’ll learn how to recognize them and the best way to refer them.

As you do this, you will train a small army of new referral sources for your practice.

They’ll appreciate you. They’ll want to help you. And they’ll have more clients or customers coming in that they can refer to you.

And they will, since no other lawyer is helping them this way.

This will help you identify and approach prospective referral sources