Three things I know about you:

1. You understand that your clients and contacts could send you more referrals than they now send you;
2. You know that asking for referrals is an effective way to get more of them, and
3. You don’t want to ask.

What if you could get more referrals without asking or saying anything?

You can. I promise.

All you need to do is give your clients and contacts information—a report, a letter, a brochure—that explains:

1. The services you offer, problems you solve, and benefits you help people achieve. Provide examples for each problem and/or service.
2. The types of clients and cases that are a good match for you, and how to recognize them.
3. What to do when they recognize someone who might need your help, now or in the future. Tell them what to say, what to tell them about you, and the best way to refer them.

In other words, write something that tells your clients and contacts what you want them to know and do, and makes it easier for them to do it.

When you do that, you will get more referrals.

If they have sent you referrals before, they will send you more.

If they’ve never sent you referrals, they will be more likely to start.

Your report or letter tells them everything they need to know and tells them that referrals are a normal part of your practice and a simple way to help the people they know get the help they need.

Bottom line: more referrals, without saying or asking for anything.

You can learn what to put in your report or referral letter, how to distribute it, and other strategies for getting more referrals, here:

• For clients and prospects
• For lawyers and other professional contacts