Most lawyers who write a newsletter or blog or post articles on social media do something you would expect a sober professional would do. They write about serious topics and use a serious tone throughout.
While that’s generally the right call, they risk being uninteresting, predictable, and just plain boring.
All work and no play made Jack a dull boy.
Eventually, readers and followers stop reading and following.
Which kind of defeats the purpose of publishing content and staying in touch with people who can hire you and send you referrals.
If this sounds a bit like your story, take heart. The solution is simple.
Put some fun in your writing.
A dash, a dollop, a sprinkle can go a long way.
You don’t have to do a stand-up routine, just make make the occasional wry comment or play on words.
You don’t have to be silly, just report something amusing you saw or heard.
You don’t have to go completely off topic, just include a side note here and there.
You want your readers to look forward to hearing from you because they know you’re going to say something interesting or something that puts a smile on their face.
And they’ll love you for doing that because most lawyers don’t.
One place to start is in your titles and email subjects. Take what you’ve written and see if you can juice it up. Make people curious about what’s inside.
That’s what I did with the title of this post.
Start collecting interesting headlines and titles you see in the articles and emails you read, the ones that make you curious and want to continue reading. You may be able to use them by changing a word here and there to come up with something suitable for your readers.
You’ll also get better at writing your own.
You can make your articles and emails more interesting and fun to read by including things like a surprising statistic, a bold prediction, a pithy quote or a relevant story.
Give readers a taste of color or contrast, something to think about and remember. They’ll have fun reading your article and eagerly await your next.
