That’s you speaking to a fellow lawyer, a business contact, a client or friend. Someone you know who might have something to say your readers might like to know.

Another lawyer sharing a few tips about their practice area. An accountant or financial planner speaking about taxes, investing, debt or credit. A real estate broker speaking about your local market. Or one of your business clients talking about how they got started and sharing some advice for someone who wants to start their own business.

You tell them you’d like to interview them for about 20 minutes, over the phone, or you can email them some questions. They get exposure for their business or practice, your readers get to learn something new, and you get the day off.

Well, almost. You still need to edit the interview and post it but the hard work is done by the interviewee.

You supply the questions, they supply the answers.

If you say “pretty please,” they’ll also supply you with some of the questions. Questions they’ve been asked in other interviews or things they think your readers would find interesting.

They’ll also tell you what they’d like you to say about them. If not, grab their bio from their website.

Interviews are incredibly easy to do. They’re also a great marketing tool for you.

How so?

For one thing, some of your interviewees will ask to interview you for their newsletter or podcast. Or invite you to speak at their event or write a guest post for their blog.

You get more traffic, more subscribers, and more clients. One interview per month can bring you a lot of business.

In addition, doing interviews gives you the perfect excuse to reach out to influential people you don’t know but would like to. You’ll make some new contacts, some of whom might provide referrals and introductions to other influential people.

Are your wheels spinning? Good. Go tell someone you’d like to interview them.

Get my ebook on how to interview experts and professionals here