Clicking isn’t good enough, it seems. Everyone wants you to smash the “Like” button. They also want you to subscribe, hit the notification bell, and share the link to their post or channel with everyone you know or have ever met.
Sorry, Charlie, I’ve got other things to do.
Besides, you haven’t told me why I should do any of those things.
What’s in it for me?
Science tells us people are more likely to do what you ask of them if you give them a reason. It doesn’t have to be a good reason, any reason will do.
Tell people it helps your channel or it helps other people looking for this type of content to find it or, simply tell them you appreciate their support.
But while any reason works better than no reason, telling people the benefits they get for doing what you ask works even better.
Click the button so I know you want to see more free content like this.
Download this report, watch this presentation, go to this page, and you’ll learn (some valuable things).
Call to schedule an appointment so you can find out if you have a case and get your questions answered.
Tell people why.
Something else. Don’t ask for everything under the sun. Ask for one thing, maybe two. But not everything.
Ask them to Like (and tell them why) and you might get more Likes. Ask them to Like and subscribe and share and you might get none of the above.
Ask a visitor to your website to download your report (and tell them why) and you might get more downloads (and subscribers). Asking them to also share your post, read another article and sign up for your seminar, and many visitors will simply leave.
The same goes for your services. Talk about one of your services, offers, or packages, don’t give them a menu of everything you do.
Because when you ask people to do too much, or you give them too many options, they get confused and a confused mind usually says no.
Telling people what to do is good marketing and you should do it. But if you want more people to do what you ask, ask for one thing at a time (and tell them why).
Like this:
Please forward this post to a lawyer you know who might want to get more clients. They’ll appreciate you for thinking of them, and so will I.
