You write a blog or post articles or other content on your website and you want more traffic.
More people reading what you write, more people inspired to contact you and hire you. The type of content people want to read and will gladly share share with friends and business contacts.
Your wish is my command.
One of the easiest and best sources of content comes from your readers themselves. Ask them what they want to know.
What questions do they want you to answer? What do they want you to write about? What feedback do they have on something you’ve already written?
Ask them what they want and then give it to them.
When you do that, your subscribers will read your articles to see how you answered their questions. Your other subscribers will also read them because they likely have similar questions. Visitors to your site will read your posts for the same reason.
You’ll get search traffic from people who type the very questions you answer into a search engine, and traffic from readers who share your content with their friends.
Plus, when you answer readers’ questions, you don’t have to scramble to come up with ideas to write about.
In addition, as you answer questions, your other readers see that they can submit questions and ideas and do just that.
Hold on, a lawyer in the back of the room has his hand up. He says he likes this idea and wants to know where to start.
Start with your email inbox. No doubt your clients and prospects have asked you many questions over the years. Now you can answer them.
Ask your blog and newsletter readers and social media connections to submit questions or ideas.
And keep your ears open.
People ask you questions all the time. You may see them as an annoyance, people looking for free advice. Instead, see them as fodder for your next post.
What’s that? You don’t have a big list of followers or subscribers? Your subscribers are bashful and don’t typically ask questions or submit ideas?
No problemo.
Visit other attorneys’ blogs in your practice area and see what their subscribers are asking them.
Well, there you have it. And easy way to create more content and get more traffic. What else would you want to know?