If you’d like a mind-numbingly simple way to get more clients, read on my fellow legal peep. I think you’re going to like this idea.
It will work for just about any type of practice or practice area and you can start using it immediately.
And, did I mention it was simple?
All you need to do is create a one-page letter, form, card, web page or email that says:
“Please send me free information on:”
Under this, put a list of subjects that might interest a prospective client.
For example:
- “How to hire a good xyz attorney without losing your shirt”
- “The least you need to know about X”
- “An easy way to protect your [family/business/estate, etc.]
- “How to [benefit] in 30 days or less”
Anything a prospective prospective client (and the people who can refer them) might want to know.
These can be old blog posts, reports, articles, videos, presentations, or anything else you’ve created (or can create). You can start with a few options and add more later.
Provide check boxes or links and explain what to do to request the information. Include a paragraph about you and your practice, so they know who you are and how you can help them. And tell them there is no cost or obligation.
When someone requests information, you learn who they are and what they’re interested in. You can follow up with them, offer more information, offer a free consultation or other incentive, and stay in touch with them until they’re ready to take the next step.
Your report tells them something they want to know, and shows them why they should hire you or contact you to get more information.
But, here’s the thing.
Even if they don’t read your report, they have your contact information. If and when they decide they need to talk to a lawyer, the odds are that you’ll get the call.
Once you have created you “information request form,” put it in your new client kit, send it to former clients (a good excuse to re-connect with them), and encourage everyone to share it with their friends and contacts.
See, I told you this was simple.
