Over their lifetime, a new client is potentially worth a fortune to you. Their repeat business and referrals will certainly be worth many times what they pay you initially.

At least that’s how you have to look at it.

The “one time” client who pays you $1,000 could come back with bigger matters, or a series of smaller ones. They could refer other clients, tell their contacts about you, share your content, promote your event or blog or channel, or provide a testimonial or positive review, all of which can bring you more business.

Of course those new clients are (statistically) likely to provide you with more of the same.

Your next new client might provide you with enough business to pay your monthly mortgage or your groceries for a year. They might bring you your next multi-million dollar case or client.

Hold on. That’s a new client. An established client, someone who already knows you and your work, may provide you with even more.

When you realize this and embrace it, you know how important it is to make getting and keeping clients your priority.

The time you spend blogging, networking on social media, or writing a newsletter isn’t wasted time, it’s an investment with the potential to provide a massive ROI.

The money you invest in advertising, webinars, or other paid marketing methods, the time you invest in staying in touch with your subscribers and clients, and the resources you devote to hiring and training good staff, are time and money well spent.

So is your investment in personal development. Becoming a better lawyer, a better communicator, and a better marketer is worth it.

Because that’s how you get and keep good clients.

Ready to take a quantum leap in your marketing? Here’s how