Content marketing is a simple concept. You write or record something that educates your target market about legal problems and solutions and thus show them what you do and how you can help them. This brings you more traffic, more subscribers, more followers, more new clients, repeat clients, and referrals.
You can use articles, blog posts, newsletters, podcasts, video channels, social media, and other means to disseminate your content.Â
Sounds good, right, but producing a steady stream of content for a blog or newsletter or podcast, takes time, and you don’t have that time. Â
Never fear, here are 4 ways to get the job done more quickly.
1) Don’t write, re-write
Re-write your old posts and articles with fresh examples and stories, updates to the law, or different ways of saying what you said before.Â
You can also “slice and diceâ€. Cut up old posts and combine them into new ones.Â
No doubt have lots of material on your hard drive that can be re-written, updated, or re-purposed. Or, if it’s been awhile since you published something, publish it again.Â
You can also re-write someone else’s content. Use their idea and basic structure but your words, examples and stories.Â
2) Don’t write one article, write ten
Instead of writing one blog post on a topic, write 3. Or ten.
Take a subject you know well, or research for an hour or two, and write a month’s worth of articles on different aspects of that subject.Â
It’s called “bundling†or “batching†and it’s a great way to produce a lot of content.Â
If you handle personal injury, for example, you could write about tort law, the claims process, how cases are evaluated, medical treatment, liens, first party insurance, negotiation, and a lot more. And that doesn’t include litigation.Â
3) Write less
Instead of writing lengthy newsletters, like I see many attorneys do, cut them up into shorter articles, one subject per post. People don’t have time to read 3000 words. Help them (and yourself) by delivering 300.Â
4) Write faster
You can write content more quickly by outlining it first and then dictating it. Pretend you’re teaching a class or doing a presentation on the subject–talk, record, transcribe, edit, done.
Something else:
The more you write, the quicker you get at writing. Write often and you’ll soon crank out a lot more content in a lot less time.Â
I’ve used all of these tactics and they work. They’ve helped me produce millions of words, which have brought me millions of dollars.
Now it’s your turn.
How to write more content for your blog
