Some clients are better than others. They give you more business, send more referrals, and otherwise contribute more than other clients to your bottom line and your success.

The same goes for professional contacts. Some send more referrals, promote your offers, and help you build your list of contacts and subscribers.

I encourage you to go through your list(s) and write down the names of your best clients and professional contacts.

Then, cut this down to 30 names. Your top 30.

Call it ‘My Top 30’ list or ‘My inner circle’. And keep that list in front of you.

These are the people in your professional life with whom you should connect most often and most deeply. Call them, write to them, talk to them, spend time with them, because they contribute the most to your success.

And what we focus on, grows.

Your ‘top 30’ should get more access to you, extra favors from you, more of your time and attention.

Do something special for them. Schedule “call-in days” where they can ask you anything. Give them extra content and/or early access to content. Give them special offers, introduce them to your other contacts, and otherwise make them feel valued and appreciated.

Because, I’m sure, they are.

What if someone “drops out”? They close their business, retire, stop hiring you or sending you referrals? Put them on another list and give their “spot” to someone else.

Your “inner circle” should max out at 30 people because, if you’re doing it right, that’s about all you’ll have time for.

Nurture your inner circle. Take care of them. Because they take care of you.

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