It takes a lot of effort to attract good clients. It takes even more effort to keep them happy.

Is it worth it?

All of the time, energy, and money it takes to treat clients “better than they have a right to expect” is one of the best investments you can make.

Here are a few reasons why:

• Clients who receive exceptional service are far more likely to stick with you for the long term. Their lifetime value might be ten times what you earn on their first case or engagement.
• Happy clients are easier to work with. They are less likely to cause problems, more likely to let you do your work.
• They are more likely to be fee sensitive. You can charge more because you’re worth it, and your clients will usually pay on time.
• Satisfied clients are willing to provide referrals. Clients who are thrilled with you go out of their way to find clients they can refer.
• They promote your offers, share your content, and send traffic to your website.
• And they provide testimonials and positive reviews.

As a practicing professional, you can do the minimum required to satisfy your clients or you can consistently look for ways to do more.

Most lawyers go for the first option, giving you the opportunity to stand out from the rest and build an incredibly successful, profitable and satisfying practice.

So, you tell me, is it worth it?

How to (easily) get more referrals from your clients