You want your clients to provide you with testimonials, reviews, and referrals. Many are willing to do it but don’t do it because they don’t know what to write or how to do.

Help them. Teach them what to do and show them how to do it.

You can put instructions on a web page or in an email that goes out towards the end of the case or engagement.

You can provide them with checklists, sample language, and examples of what other clients have said or done.

You can teach them what a good referral looks like, what to say to their friend about you, and what to do to comfortably make the referral.

You can also create a review/testimonial template–something like this:

Testimonial/Review Template

• I contacted [lawyer/firm] because. . .
• I needed/wanted [desired outcome]
• The result was. . .
• One thing I liked best was his/her/their. . .
• I will hire [them] again if I need [more legal work/updates/other]
• I would recommend [lawyer/firm] to people who need. . .

You could also provide clients with a handful of good reviews (or testimonials) you’ve received. Not only will this give them ideas about what to say about you, it will also empower them to do it by providing social proof that this is what satisfied clients do.

Make it easier for your clients to provide reviews, testimonials, and referrals, and you’ll get more of them.

Get more referrals by teaching your clients how to make referrals