Comes this question from a subscriber: “Do you notice you sell more courses by emailing every day? Just curious how effective it is.”

The answer is, “Yes, of course. That’s the point.”

It’s why I do it and why I suggest you do it, too.

You don’t have to mail every day, but the more often you do, the more products or services you will sell.

Provided you write something your subscribers want to read, meaning something they can use or something they find interesting.

I write for attorneys who want to earn more and work less. So, I write about that. If you’re interested in those subjects, and you like the way I write, you read my emails–because you want to.

The more people read your emails, the more they come to know, like and trust you. They see that you understand them and know what they want, and you develop a relationship with them, which leads to more clients or sales.

Those clients or sales come from your subscribers, from the people they refer, and from the traffic they send to your website. Because, when you write something helpful or interesting, people share it. The more you write, the more they share.

Start with once a week. Do more, if and when you want to, but don’t do less. Your competition writes once or twice a month, or once in awhile, and are soon forgotten.

When you write infrequently, people forget who you are or that they subscribed to your newsletter, and off you go to their spam file.

When they see your name in their inbox on a regular basis, however, they know who you are. Even if they don’t read everything you write, if and when they need your services, or have a referral, they know where to find you.

Okay, I have time for one more question. . yes, the guy in the back row who desperately needs a haircut . .

“If you write too often, don’t people un-subscribe?”

Sure. For a lot of reasons. But they un-subscribe for a lot of reasons even when you don’t write often.

Don’t worry about the ones who don’t stick or don’t hire you. Write for the ones who do.

I don’t have a massive email list. And a lot of my subscribers come and go. It doesn’t matter, because the ones who come and stay are the ones who buy and refer.

I get most of my business through email. You could, too.If you want to know how, sign up for my Email Marketing for Attorneys course.