You’ve got a list of prospective clients, right? Email addresses, newsletter subscribers, social media followers, maybe even a snail mail list.

You want to grow your list, right? Get more people reading your words, seeing your offers, responding to your calls to action.

Because the bigger the list, the bigger your client list will eventually become.

Yes or yes?

But the size of your list is only one factor. You can do more with a small list of the right people, who come to you the right way, than you could with a massive list of the wrong people.

Size matters, but not as much as you think.

Anyway, there are many ways to build your list and while some are better than others, there is one method you should always use.

Because it is not only the easiest way to build your list, it is more likely to bring you more new clients than many other methods.

It’s also free and you can start doing it immediately.

What is this magic elixir of which I speak?

It is to use your existing list to tell people about how you can help them.

Tell people they know about your services, your website, your free report, your offer, your event, your course, your newsletter, or anything else of value that might interest the people they know.

How do you get people to do that?

Ask them: “Please share that link with people who might like/want/need. . .”

Yes, there are other ways to get people to share, but asking them to do it is easy and works well.

If you’re not ready to do that, do this:

Continue to produce good content and trust your list to share it organically–because it is good content and they want people to see it.

“That’s a good idea, David. I know a few lawyers who need to see this. . .”

Yeah, like that.

People will forward your email or share your link, because they know people who would benefit from seeing it.

Anyway, enough said. Go forth and multiply your list.

If you want more ways to do that, check out my email marketing course.