Legendary rock group, Jethro Tull, is lending it’s name to a new hand sanitizer. We’re told it’s reasonably priced, at a time when there’s a lot of price gouging, and all proceeds go to charity.

Nice.

I’m not sure if Ian Anderson stands on one leg to promote this but the radio spots I’ve heard do feature a lick or two of him wailing on flute.

Anyway, can you do something like this? Promote a product, service, or cause with a charitable tie in? Even if you’re not legendary?

Why not?

It’s good to do good, and you’ll look good while you’re doing it.

When your clients and prospects hear what you’re doing, they’ll likely see you in a favorable light, and tell others about what you’re doing. The cause (and you) get more exposure, more traffic to your website, and more good will.

As you get publicity, your name will get mentioned, meaning you get publicity, too.

More:

• The charity may mention you in their newsletter and on their website. They may thank you publicly, too.
• You can issue press releases and otherwise contact media outlets, which may mention your cause and book you for interviews.
• You can use contact influential people in your target market, tell them what you’re doing, and ask them to join you by promoting the cause or offer to their list. In addition to helping the cause, this could lead you to marketing alliances, referrals, and introductions to others in the niche.
• You (may be able to–check with the Bar) advertise the cause or promotion and get your name mentioned as a sponsor, without directly advertising your services

Sound like a plan?

Find a charity or cause you’d like to promote. If there is something about it that’s in the news, like the need for hand sanitizer, even better.

Talk to the company that makes the product or performs the service, and ask them what you can do to help them get the word out. See if they’ll provide you with a special offer to sweeten the deal.

And then promote it.

Let me know what you’re doing. I might mention it in a future post. If I really like it, I might bend over backwards to do it. Just don’t expect me to stand on one leg.

If you’re ready to take a quantum leap in your marketing, here you go