When you go to your mailbox to get the mail, what do you see?

Not much, right?

We get and pay most of our bills online and use email to correspond. If your mailbox is like mine, you get a few pieces of advertising and not much else.

You know what that means? Opportunity.

You can use direct mail to sell your services, invite prospective clients to your seminar or virtual event, or drive traffic to your website.

Because “nobody” is mailing any more, a letter or postcard from you will really stand out. Which means you should see a better response than you might have seen in days gone by.

You can acquire (rent) lists from a list broker and mail to “residents,” “homeowners,” “seniors,” “small business owners,” or to any of hundreds of thousands of segments of society.

A list broker will help you choose the best lists for your offer, and hook you up with services that can take care of everything else (copy, printing, mailing, etc.)

Decide what to offer: a service, information (for lead generation), an event, etc. Then, contact your Bar Association to find out if there any advertising rules you have to follow.

If you’re not allowed to advertise your legal services, advertise your book (report, seminar, etc.) and let your book sell your services.

Start with a small test mailing. Mail postcards to homeowners or businesses within a few miles from your office, for example. If you get a decent response, you can mail more.

Another option is to take out display ads (online or off) and mail letters to people who respond. That’s what I did when I began selling my first marketing course.

As someone probably once said, “Fill up people’s mailboxes and they’ll fill up your bank account”.

How to build an email list that does most of your marketing for you