You have an impressive background. You’re proud of what you’ve accomplished and when you meet people, you want them to hear all about it.

You want them to know about your practice areas. You want them to know about your big-name clients and major verdicts. You want them to hear about the benefits you offer and the reasons they should hire you or refer to you.

The problem is, they don’t care about you and if you give them a laundry list of your bona fides, they’ll remember none of them.

A better strategy is to choose one thing you want people to know and remember.

Just one.

Lead with that and leave them with that. Because it doesn’t matter what you tell people, what matters is what they remember.

Take some time to think about the one thing you want people to remember. One practice area or one story that illustrates what you do or one interesting or humorous nugget of information about yourself.

When you meet someone new, tell them the one thing you want them to remember. If they want to know more, they’ll ask.

Of course, you should do most of the asking. Find out what they do, what they need or want, how you can help them or the people they know.

Give them your card, so they can visit your website if they want to know more. Which they may do if they remember you.

In case they don’t, make sure you get their card so you can stay in touch with them.

Learn more:

How to Sell Your Legal Services in 15 Seconds or Less