Lawyers are writers and you should make time to read them.
Read their blogs, subscribe to their newsletters, follow them on social.
See what they’re saying and what they’re doing. Here are four good reasons:
- Law/legal news. Keep up with the law in your field and allied fields. Cases you need to read, proposed legislation, rules you need to know, emerging trends, etc.
- Content ideas. Get ideas for your own articles and posts. Agree or disagree with them, offer your own examples, slant, predictions, etc.
- Marketing and practice management ideas. Learn what your colleagues are doing to get clients and manage their practice. What marketing methods do they use? Which productivity methods do they use? Which vendors do they use?
- Networking opportunities. Find lawyers with whom you can conduct strategic alliances, e.g., cross-referring, writing for each other’s blogs, interviewing each other, creating an event together, promoting each other’s content.
My challenge: Before the end of the day, find one lawyer in your field and one lawyer in an allied field; spend 30 minutes reading their blog (and taking notes), (b) follow them on social, and (c) sign up for their newsletter.
You’ll thank me later.
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