One thing I see a lot in email newsletters from lawyers (and others) is a cornucopia of requests and options.

“Click here, call now, share this link, sign up here, reply and let me know. . .” and the list goes on.

You know what usually happens when you do that?

Nothing.

Because when you give readers too many choices or too much to do, they usually shut down.

Nobody has time to do everything you ask them to do. They barely have time to read your entire email.

So, if you want a better response to your newsletter or a private email, ask for just one thing.

Every email should have an objective. If you want the reader to do something, ask specifically for that single action and nothing else.

Focus the reader on doing what you want them to do with a single call to action. You can ask for something else in your next email.

Which means your emails shouldn’t be “about” a multitude of your practice areas or offers. They should be about one problem and one solution.

If for some reason you must have multiple topics or calls to action within a single email, put them into separate paragraphs and use numbers or bullet points to demarcate them.

Just don’t expect as much response to any of your offers or calls to action.

It’s okay to include additional links in the footer of the email or in your signature, for social media sharing or to link to specific pages on your site, but don’t make your email topic or the call to action about that.

For best response to your next email, write about one subject and tell your readers the one thing you want them to do.

To learn more about writing effective emails, go here now.