If you were looking for a good auto mechanic, podiatrist, accountant, or therapist, you’d want to know what someone in that field recommends about how to find them, wouldn’t you?

That’s why you should write an article that shows people how to find an attorney in your field.

Include your practice area in the title. “How to find a good personal injury attorney. . . according to a personal injury attorney,” for example.

Then, to save time, search online for similar articles or blog posts, and use the information as prompts to write your own. You should see ideas about who to ask for referrals, places to find “candidates,” questions to ask, things to watch out for, and so on.

Here are a few ideas to get you started:

• Who to ask for a referral. (Friends, other professionals they know.) What should they tell the person about their case or situation? What should they ask them about the attorney they recommend?
• Should they look at ads or lawyer directories? If so, what they should look for? If not, why not?
• What to look for on the candidate attorney’s website. What kind of experience or qualifications? What else they should note (Testimonials, reviews, endorsements; types of clients they represent; cases or issues they emphasize. Are they a certified specialist? Fees and billing, free consultations, etc.)
• Where to get more information. (Review sites, Bar website, websites where the attorney has published articles or been interviewed, etc.)
• Questions to ask the attorney when they speak to them. What should they look for in their answers?

Include examples and stories from your practice. These make your article more interesting to read and allow readers to see you “in action,” talking to people like them, handling issues similar to their own.

You might talk about the questions a new client asked you, for example, and how you responded.

Valuable insights from an industry insider like these should be easy to get published on websites or blogs that target your market. You can also feature it on your website, turn it into a video, or use it to get interviewed by blogs and podcasts.

You could also turn it into a “free report” and advertise it to build your email list.

People want to know how to find a good attorney (like you). Now’s your chance to tell them.

How to write a report and use it to build your list