Want a simple way to stand out from your competition? Get in front of clients and prospects for some old-fashioned, real-world interaction.

Speak, network, play golf, do coffee. Meet people, press the flesh, get belly-to-belly with clients and prospects and fellow professionals.

In an ever-increasing digital world, real “face time” is a simple but effective way to gain a competitive edge.

It’s also a great way to get your message heard and understood.

In digital land, you can reach a lot more people but the value of each interaction is far lower than what you can accomplish in person.

In person, you can find out if they understand, if they want to know more, and if they’re ready to take the next step. You can answer questions and read their body language to see if your message is getting through.

In person meetings also help people get to know you.

They can listen to your words, ask questions, read your body language and get a sense of what it would be like to work with you.

Politicians call it retail politics. They know that that if you want to win hearts and minds, nothing beats shaking hands, kissing babies, and breaking bread.

Ready to take your practice to the next level? Here’s how