‘Twas a big year in Amazon land. One big reason is that they make it so damn easy to buy from them.
It’s something we all need to do.
In the new year, I encourage you to make it easier for people to hire you and refer clients to you.
On your website, make it easy to find information about the law, your services, and you. Make it easy to find your contact information and the sign-up form for your newsletter.
Make it easy for clients to hire you by offering different services or “packages” for different budgets, and different payment options.
Make it easy to say “yes” to you by offering more social proof–reviews, testimonials, success stories, endorsements, awards.
Make it easy for people to send you referrals by describing your target market and ideal client, and explaining the best (and easiest) ways to make referrals.
Make it easy to stay in touch with clients and prospects and referral sources by instituting a routine process for updating your files with their latest contact information.
For more ways to get more clients and increase your income, get my latest: The Encyclopedia of Attorney Marketing book series.
Amazon has made this easier by posting pages for the entire 5-volume series:
Ebook version (with “easy” one-click buy button).
