The practice of law is complex. Lots of people to please, things to do, rules to follow. If you want to succeed, you have to get a lot of things right.
But clearly, some things are more important than others.
Some cases are bigger. Some clients are more valuable.
Make sure that every day, you work on your biggest case or you do something for your most valuable client.
Make this your priority. Do it first, if possible, and no matter what else occurs the rest of the day, your day will be a success.
Your practice is also a business, however, and you need to work on that, too.
Your business continually needs new clients. New people learning what you do and how you can help them or their friends or readers or clients.
So, every day, you should do your most important business-building activity.
That’s the plan. Do two things every day, one for your clients, one for your practice.
And yes, you need both. Because a professional practice doesn’t build itself.
In his Masterclass, David Mamet tells aspiring screenwriters, “You’ve got to do one thing for your art every day, and you’ve got to do one thing for your business every day.â€
What “one thing” will you do today to build your business?
