So many ideas, so little time. So many ways to promote your services, generate leads, make new business contacts, and improve response to your existing campaigns.

It never stops. Which is why sometimes, you never start.

Having options is a good thing. But it can be overwhelming.

The solution, or at least one sensible approach, is to choose one idea, channel, strategy, tactic or tool, and (temporarily) go “all in”.

Let’s say you’ve decided that LinkedIn is your new bey. You know (or you’ve heard) it’s a good place to find prospective clients, professionals with whom you can network, influencers, bloggers, and other people you’d like to know.

Whether you’re already a LinkedIn ninja or a complete noob, put everything else aside, set up a new project, and dive in.

Read articles and books. Watch videos. Listen to podcasts. Take a course. Talk to friends.

Read, watch, learn, and take notes. Then, do something.

Yes, but what?

Do you go organic? Do you advertise? Do you focus on publishing content?

What do you do first with your profile? How do you get people to see it, read it, and engage with you?

You: “Thanks a lot! Now I’m more confused than before I started.”

Me: Relax. It’s a process. You’re learning something new. Go back to your collection of information, sift through it again, add to it if necessary, and choose. . . something.

It doesn’t matter what. What matters is that you start, because you learn the most by doing, not reading. And because the objective is doing, not learning.

Do something, then do something else.

One more thing. Don’t give yourself too much time. Give yourself a week or a month, but no more. Otherwise, you might wander and get sucked into the muck.

Remember that video I mentioned the other day about how you can learn a new skill in just 20 hours?

Sounds like a plan.

For a simple marketing plan, go here