Marketing goo-roo Dan Kennedy once said, “Your success in business is directly proportional to the number of industry norms you defy.”

In other words, if you do what everyone else is doing, you will be unlikely to achieve more than average results.

What can you do if you want to do better than average?

!. You can offer better services than the competition.

If you deliver better results, more benefits or value, or a higher level of “customer service,” you will probably get more clients, higher quality clients, and/or be able to charge higher fees than average.

You should also get more repeat business and referrals.

2. You can use better marketing.

If you do a better job of getting leads, packaging and selling your services, and building relationships with your clients and other professionals, you will get more clients and earn more income than average.

That’s because more prospective clients (and the people who can refer them) will hear your message and/or be persuaded by it.

Both options are good. Either one can help you become more successful.

But why not do both?

If you want to learn a step-by-step system for marketing and building your practice with email. . .

Go here