The gold standard for success isn’t doing lots of things, it’s doing the right things enough to accomplish your goals.

It’s about focus.

In ‘The Dip’, Seth Godin said,

“A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.”

If you’re networking, instead of going to ten different events trying to meet dozens of new people, it’s better to stick with one event and get to know a few key people.

Instead of “spraying and praying” on social media, hoping someone will notice something you say, it’s better to develop a loyal following on one platform before moving on to others.

Instead of marketing to “anyone with a legal problem” and compete with all the other lawyers in your practice area, it’s better to target specific niche markets where you can stand out.

When you focus on one group, one platform, one niche market, you use the power of leverage to get bigger results with less effort.

The woodpecker understands this. Because he’s focused, not busy.

If you’re ready to use leverage like a pro and take a quantum leap in your practice, the Quantum Leap Marketing System shows you what to do.