I’m talking about Baby Boomers. Tens of millions of people who might need your legal services and probably have the money to pay for them.
How about that as a target market?
Yes, even if you don’t do estate planning or elder law or anything typically associated with older folk.
Because older folk get divorced. File bk. Get arrested. Start businesses. File patents. Sue and get sued. And God knows they get injured.
But here’s the thing: even if they don’t, they have family and friends who do.
You accept referrals, don’t you?
Boomers are also sought after by other professionals (financial planners, retirement planners, investment advisors, et. al.). When you target Boomers, you will have something in common with those professionals, which means you can network with them and tap into their other clients.
Put this on your to-do list: talk to Mom and Dad about their generation (or, look in the mirror and talk to yourself about your generation) and start paying attention to this market.Â
Tens of millions of potential clients are waiting for you. (You do offer a senior discount, right?)
Need help choosing your target market? Here it is
