How do you get clients to see you as their one and only?
The one they always turn to when they need help?
The one who’s content they regularly consume and regularly share. The one they provide with positive reviews and testimonials. The one they talk about to everyone they know.Â
By doing good work? Providing great “customer service”? Delivering more value than they expect?
Yes, you need to do these things. But doing them isn’t enough.
Maybe for some, but not for others.
No, if you want to get a preponderance of your clients to see you as “the one” and become life-long clients and fans, you need to do something else.
You need to show them that they are “the one” for you.
In every way you can, show them that you are dedicated to your client and others like him. Show him that you focus on attracting and working with clients like him and you are committed to that cause.
In other words, once you have identified a profile of your “ideal client,” let your clients who fit that profile know it.
“You’re the type of client I like to work with. You’re the type of client I’m dedicated to serving. Here’s why.”
And then, with everything you do, show your ideal clients why they are “the one” for you.
This shows you how to identify your ideal client
