I’m planning a new course. Writing notes,  clipping articles, jotting down a list of questions that need to be answered.
It looks good.
But what I’ve envisioned looks like it’s going to take months to complete and I don’t want that. I want to get this out into the world in a few weeks.Â
Over the weekend, I watched a video by a prolific course creator who explained how he produces a two-hour course in six to eight hours.Â
Yeah, that’s for me.Â
To have a shot at doing this will require me to reduce the scope of the project I had originally planned. I’m okay with that because a finished project is always better than one that never sees the light of day, and I want to get this done.Â
So, we’ll see.Â
Which leads me to today’s sermon, which shall commence with a question:
Are you spending too much time learning about marketing?
Learning, planning, practicing, are all good. But the only thing that brings home the bacon is the doing.Â
If you want to grow your practice (and your income), spend less time learning (researching, planning, thinking, etc.) and more time doing.
You don’t need to know everything. You need to move.
Even with the time lost from mistakes and detours factored in, you’ll be further along in your journey if you start the engine and step on the gas.
All the planning you need is hereÂ
