I’m outlining a new project. This one will be a freebie. Don’t worry, you’re on the list. You’ll get a copy. (Wait. You haven’t been naughty this year, have you?)
I’m using my notes from a live training I did years ago and re-purposing it. The original presentation had 12 topics. I cut that down to eight.
When I looked at my updated outline, however, I realized that eight topics are still too many. So I cut it down to three.
Three of the best. Three things every lawyer can use to bring in more business.
With only three subjects, it won’t take hours and hours to consume, or weeks for me to create.
But it’s still too long.
I want you to be able to consume this in less than an hour, so you can start using it.
So I cut it down to one.
One subject. One strategy. One lesson.
There are two parts to this lesson. They’re both valuable. But guess what? There’s still too much information.
So this morning, I put one part aside. With only one (half) lesson, I’ll have time to flesh out the subject and give you something you can use instead of just read.
If you read a lot of blogs and articles, you see that most of them fall into the category of a “round up”–a  collection of quick tips, ideas, or resources. They’re valuable but they rarely go into enough depth on any subject to allow readers to take action.
I want this to be different.
But hey, if you’re naughty, I might add back the other half of the lesson.
How to use your website to make your phone ring
