I saw a jigsaw puzzle once that had no picture on it. Just plain white pieces. It’s harder to assemble because there is no frame of reference, no clues about what goes where.
You can’t line up the man’s nose with his eyes and mouth or the windmill in front of the mountain.
A puzzle without a picture is more difficult to assemble but you can assemble it because you know there is a solution. You know the pieces fit together so you keep going until you figure it out.
Can’t say the same about a law practice.
What does a successful law practice look like? There is no picture. You don’t even know if there is a solution.
That’s why one of the smartest things you can do to build your practice is to find other lawyers who have done what you want to do and model them.
Associate with successful lawyers in your field, watch them, learn from them, emulate them.
Do what they did and you can get what they got. Or pretty close, especially if they are willing to help you.
Jim Rohn said, “If you want to be successful, study success.”
No, there is no cookie cutter. A law practice isn’t a franchise. There is no operation manual to follow.
But if they did it, you can do it. And, like assembling a puzzle, knowing there is a solution makes it more likely that you’ll find it.
Marketing legal services: The Formula
