People like to read about people. One of the simplest and most effective ways to market your practice is to interview people in your niche market.
Interview another professional. Interview a business owner or executive, a blogger or YouTuber. Interview one of your business clients. Interview anyone with an interesting story, information or advice pertinent to your niche market.
- You’ll get content your target market wants to read (and your interviewees provide most of it)
- You’ll get traffic to your blog, shares of your emails, social media posts or videos
- You’ll get more subscribers and followers, prospects, and clients, and build your reputation as a leader in your market
- You’ll have the perfect excuse to reach out to and meet influential people in your niche market
- And you’ll get some of the people you interview asking to interview you, providing you with additional exposure
Interviews are easy. Ask 5 to ten questions, record and transcribe the interview, and turn it into a blog post or newsletter article. You can even turn an interview into a book. Here’s a book I published based on an interview of another attorney: How to Build a Successful Appellate Practice
Here’s a book I published based on an interview of me:Â How to Build a Successful Law Practice with Referrals
And here’s my book about how to turn interviews into books: The Easy Way to Write a Book
Interviews are easy. And pay the bills.
