I just read an article about Richard Branson who believes that working fewer hours can be equally–if not more–effective.
I agree.
As you know, I did this in my practice. I cut my week to three days and quadrupled my income. I did it by specializing, hiring good people and delegating as much as possible, and making marketing a priority.
When I say, “earn more and work less,” I don’t just mean you can do both, I mean that you can earn more by working less. Branson says that shorter hours (and flexible hours) allow people to relax and recharge and find more balance between their work and personal life. “Through this balance, they become happier and more productive,” he says.
Branson says that technology is the key to working fewer hours. I didn’t have access to technology but I can’t disagree with this. Being able to work remotely, for example, might have allowed me to visit the office just once or twice a week.
Okay, I know what you’re thinking. I’ve heard all the “yes-buts,” all the reasons you can’t work fewer hours or you can’t do it without suffering a loss of income. If that’s what you’re thinking, you’re right. You can’t. Your belief won’t let you.
If you want to earn more and work less, you have to start by believing it’s possible. When you do, you can find ways to make it happen.
Instead of saying, “I can’t. . .” you ask, “How can I. . .”.
How I earned more by working less