The last time my daughter was in town she commented on how much weight our cat had lost. My wife and I didn’t see it. Maybe he was a little thinner but not that much.
But we were wrong. Our vet confirmed that the cat had lost too much weight. (Change of food and other measures and he’s back to normal now.)
Why was our daughter able to see that the cat had was too thin and we couldn’t? We couldn’t see his gradual loss of weight because we saw him every day and our daughter didn’t.
We were too close and couldn’t see what was right in front of us.
I want to make the case for periodically taking a step back from your routines and changing up what you do. When you interview a new client, for example, instead of following the same checklist in the same order, mix it up. Ask the questions in a different order or ask different questions.
You may be surprised at what you find.
The same goes for anything you do habitually. Your exercise routine, the way you do research, the way you arrange your desk or the desktop on your computer.
When you always do the same things, and you always do them the same way, you can get stale and miss things.
Change your routines. Change the people you hang out with. Change the way you drive to work.
Change your perspective and you may see things you no longer see (or have never seen).
Your cat’s health may depend on it.
Change your marketing habits
