Does your marketing currently look something like this?
YOU: “Here’s what I do and how I can help you”
SOMEONE: “Yeah, I know. You told me that three years ago.”
YOU: “Check out my new article”
SOMEONE: “Just read it. Kinda like the article you did on the subject last year.”
YOU: “Come to my free seminar.”
SOMEONE: “Is it any different than the one you did last month?”
Your list is getting stale.
Sending the same offers and content to the same people can eventually reach a point of diminishing returns. The simple solution is to get your existing content and offers in front of some new people.
AKA, building your list.
When you do, the conversation will look something like this:
YOU: “Here’s what I do and how I can help you”
SOMEONE: “I need to talk to you” or, “I know someone who could use your help”
YOU: “Check out my new article”
SOMEONE: “Wow, I never knew this. Could I ask you a question?”
YOU: “Come to my free seminar”
SOMEONE: “What time does it start?”
Your existing list can be a rich source of repeat business and referrals. Never stop communicating with it. But new people, who don’t know what you do and have never heard what you have to say, provide you with a very profitable lake for you to fish in.
In fact, most of your “external” marketing should be designed to get new people to opt-in to your list. If you have new people signing up every day, you’ll never run out of fresh fish.
Build your list so you can make the phone ring
