Writer and entrepreneur, Ben Arment, said this:
“Rainmakers generate revenue by making asks. They ask for donations. They ask for contracts. They ask for deals. They ask for opportunities. They ask to meet with leaders or speak to them over the phone. They ask for publicity. They come up with ideas and ask for a few minutes of your time to pitch it. They ask for help.”
So that’s it? That’s why you don’t like marketing? Because of all the asking? Because asking makes you look weak or needy? Because it takes you out of your comfort zone? Because you’re a professional, not a business person or a sales person?
That’s your ego talking, sister. And it’s holding you back.
Arment continued:
“Don’t let rainmaking deter you from your dream. It’s one of the barriers to entry, and you can overcome it. Once you taste the sweet victory of a positive response, you’ll not only become comfortable with it, you might even enjoy it. But making asks is the only way to bring your dream to life.”
And hey, asking isn’t as difficult as you think. Start with something simple. Like this: “Here’s my card. Here’s a couple of extras, in case you run into someone who might need my help.”
Could you do that? Congratulations, you’re a rainmaker.
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