For obvious reasons, many real estate agents target new arrivals in town, both homeowners and businesses. You might want to do the same.
When someone moves to your city, there’s a good chance they don’t yet have an attorney. If you are first attorney to “greet” them, when they are ready to hire an attorney, you’ll be first in line.
If you handle real estate, family law, estate planning, or immigration, or you represent small businesses, new arrivals are a natural target market.
One way to get your name in front of them to is to create a booklet, guide, or checklist specifically for them. Your guide might provide a list of names and contact information for vendors and government agencies they need to notify of their new address:
- Banks, PayPal, credit card companies
- DMV, registrar of voters, TSA Pre
- Federal, state, local taxing authorities
- Insurance: health, renters/homeowners, auto, etc.
- Online retailers, subscriptions, home deliveries, shippers
- WHOIS (domain names), hosting, email providers
A checklist like this, provided “compliments of” your firm, will make a favorable first impression and provide prospects with an easy way to contact you to get more information.
Make sure you include another offer in your guide, for a report related to your practice area, available for download at your website. This will help you build an email list so you can stay in touch with the new arrivals.
You can advertise your guide or mail it. You can also provide free copies to local merchants, especially real estate agents, moving companies, builders, decorators, and so on, who can provide them to their customers and clients.
New arrivals also need other services–insurance agents, an accountant, landscapers, painters, and so on. You can offset some (or all) of your printing costs by including small ads in your booklet from these local merchants and service providers. Your advertisers may pass out copies of your booklet to their customers and clients.
This is a simple idea that you could put together in a couple of hours. It could bring you a lot of new business. It will also allow you to meet other professionals and business owners in town, giving you an opportunity to show them how you can help them and their clients or customers.
Marketing is simple when you know the formula
