You tried something new but it didn’t work. You wasted time and wasted money. You’re disappointed. Embarrassed. Hesitant to try the next idea that comes along. You’d rather go back to doing what you know works instead of taking chances on something that might not.
Can we talk?
Most new ideas don’t work the first time you try them. Many things never work. That’s good because if most things you tried worked right out of the box, it would mean you’re playing it safe, doing what’s easy and familiar and not taking enough risks.
No risks, no growth. No pain, no gain.
That doesn’t mean you should be reckless or jump into things with doing your homework. It means trying lots of new things and not worrying about the results. It means hoping for the best but expecting the worst and when the worst happens, learning from it and trying again or moving on to the next idea.
Think about it. What was the last new thing you tried that didn’t work? Maybe you sent an email to your clients, hoping to get some repeat business or referrals, but nothing happened.
Why? Figure it out. Review the email and see what you might have missed. Show it to someone who knows marketing. Ask a few clients for feedback.
Then, try a different approach. A different subject line. A different offer. You might find the right combination and open a treasure chest of new business.
If the email had worked the first time, you might have continued to use it “as is” and never found something that worked much better.
Try lots of new things and keep track of what works and what doesn’t. If most new things fail or get poor results, smile. You’re on the right track.
Marketing is easier when you know the formula
