You have an email subscriber who wants to leave your list. Let them go. In fact, encourage them to do so. If they’re not happy with what you’re sending them, why should they remain?
That same goes for you and me. If you’re not digging my emails, if you think I email too often and you can’t keep up, if you don’t want to follow any of my advice, there’s no point in you sticking around. And from my perspective, if you don’t “dig” me, you’re not going to buy anything from me, so there’s no point in keeping you on my list.
Let’s part friends. But let’s part.
That’s the proper attitude whether we’re talking about email subscribers, social media connections, networking friends, or clients. If one or both of you isn’t been served by the relationship, one of you has to let the other go.
If a client isn’t happy with something and you’ve tried to work it out but it’s just not happening, you have to let them go. It’s best for both of you.
Don’t let them storm off, however. Use a little finesse.
I would say, “It sounds like you might be happier with another lawyer. Would you like me to give you a referral?”
Why this?
Because it’s kick-ass posture. You’re not only suggesting they might want to work with someone else, you’re offering to help them find them.
It says, “I’d love to continue to work with you, but I don’t need your business. I want you to be happy and if I’m not your guy, I know other lawyers who might be a better fit for you.”
Confident. Strong. Successful. The very picture of a lawyer who is in demand and whose clients are fortunate to be with them.
Of course by saying, “You might be. . ,” the word “might” keeps the door open. You’re giving them a chance to realize that they might NOT be happy with another lawyer and realize that maybe the reason they’re not happy isn’t entirely your fault.
By taking the high road, not arguing, not trying to convince them to say, you’re confirming that you really don’t need their business. By letting them go this way, clients often realize they really don’t want to go.
Anyway, you can’t stop them from leaving, so don’t try. Let them go. It may be the best way to get them to stay.
Good client relations is your best marketing strategy.
