An attorney friend sent me this email:
“Have you heard? The sci-fi classic film, “Close Encounters of the Third Kind” is being re-released on September 1st, on its 40th anniversary. It’s Spielberg’s “director’s cut” and has been remastered in 4k. I can’t wait to go and I want to invite you to join me as my guest.
I’m sending this email to my entire list. The first 25 who RSVP will get a free ticket for themselves and a plus-one. After the movie, I’ll buy you a burger.
Why am I doing this? Why not!? It will be fun!
Bring some business cards and I’ll introduce you around.
I need to hear from you before August 15th, so don’t wait. Hit reply to this email and let me know.”
Wow, what a great marketing idea. For less than $20 a head, he gets to reward some of his clients and/or referral sources, and create a buzz among everyone on his list. Whether they go or not, everyone who hears about this will tell people about the attorney who invited his clients to the movies.
Good will. Word of mouth. Repeat business. Referrals. And fun!
I salute the attorney for coming up with this idea.
One more thing. I AM that attorney. I didn’t get that email, I made it up. But now, you can send this email (or one like it) to your list. (I hope I’m on that list.)
Lawyers are complicated. Referrals are simple.
