Yesterday, my wife and I were speaking about some legal work we had done a few years ago. We had a question, the answer to which might lead to more work for our attorney. Unfortunately, we couldn’t remember his name.
We got lucky and found the old file and my wife called him.
He answered the phone himself. My wife explained the situation and asked the question. She said he didn’t remember us but he was very pleasant and helpful. He answered her question by telling her what we could do to handle our issue that would not entail additional legal work.
Nice.
Now, what’s wrong with this picture? What’s wrong is that we didn’t remember his name.
We didn’t remember because after he did the work for us, we never heard from him again.
Not a card, not an email, nothing.
If we hadn’t found the file, we might have called another attorney.
What if we did need additional legal work? What if we had a referral?
Some other attorney would get the work.
So, for the 298,304th time, do yourself a favor: stay in touch with your clients.
The simplest way to stay in touch is an email newsletter
