You’ve got problems. Challenges. Difficulties. You try different marketing techniques but they don’t work. Or they take up too much time. Or you hate doing them.
You’ve got clients who drive you crazy. Your rent has gone through the roof. You can’t find decent employees.
You work hard, you do good work, but the bigger cases and better clients seem to elude you.
Practicing law is a lot harder than you thought, or harder than it used to be, and you want things to change. You want it to be easier.
No, you don’t. Stop wishing for what you don’t want.
If it was easy, you would earn less. You are well paid because you’re able to do things other people can’t do.
When I was 16 I had a summer job as a stock clerk in a department store. Although it was physically demanding and I worked long hours, the job was easy. That’s why it paid minimum wage.
Stock clerks don’t have to solve difficult problems or make difficult decisions. They don’t have to worry about marketing or hiring people or making overhead.
They show up, do the work, and as long as they don’t screw up too much, they continue to have a job. But they will never earn much or have the opportunity to do great things.
Because the job is easy.
Building a law practice? That was hard. The hardest thing I’ve ever done. But because it was hard, it forced me to get better. I had to learn how to bring in business, hire and manage people, keep clients happy, work with other professionals, and a host of other things that professionals have to do.
Because it was hard, I had the opportunity to have a prosperous career.
Thank God it was hard.
Every great opportunity comes with problems and challenges. If you’ve got them, be thankful.
Jim Rohn said, “Don’t wish that it was easier, wish you were better”.
Well, don’t just wish it. Do something about it. Work on your skills. Sharpen your saw. Do the things you don’t want to do.
Don’t run from challenges or wish they didn’t exist. Seek them out and let them make you stronger.
Learning how to market my services was a challenge. Here’s how I got good at it.
