Suppose I am a notary who works near you. I call you and offer to provide my services to your clients for a few hours each week, at no cost to you or your clients.
Interested?
You can promote this as an added benefit to your clients. You can put “free notary services” in your advertising and on your website and attract more prospective clients.
And it won’t cost you a dime.
I’m willing to do it because it lets me introduce my services to lots of new clients.
Do we have a deal?
Okay, you like the idea but you’re not getting calls from notaries offering this.
Well, you could ask someone in your office to take the class and become a notary, or you could do it yourself. That’s good, but how about thinking bigger?
How about picking up the phone and calling some notaries, to see if they like the idea of getting some free exposure. Why is this better than doing it yourself?
Because some of their notary clients will need legal services.
And there you are.
Many real estate agents are notaries, and open to a bit of creative marketing. Or you might partner up with a real estate attorney who has a notary in the office (assuming you don’t compete with them). Accountants, escrow officers, mortgage brokers, and banks also have notaries.
If free notary services doesn’t work for your practice, find something that does.
Make a list of the types of professionals and small businesses that target the same clients you target. Contact them and see if they have a free or discounted service you could offer to your clients. Or a free consultation. Or free information.
Then, see if you can do the same for their clients.
Are you picking up what I’m laying down?
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