Wouldn’t it be nice to turn over all of your marketing to someone else? Put a marketing manager in charge of your marketing? Let them take care of bringing in the business so you can concentrate on the legal work?
That may sound good but it would be a mistake. Marketing professional services cannot be delegated. Clients may write their checks to your firm but it is you they are hiring.
Nobody can build relationships with clients and prospects and referral sources like you can. Nobody can speak or network for you. Nobody can make the case for hiring you like you can.
So forget the idea of hiring others to do your marketing.
On the other hand, you can (and should) delegate many marketing support activities.
Have others do most of the leg work, organizing, research, editing, website updating, confirmation emails and phone calls, event planning, slide-making, and other activities that support your marketing.
Under your guidance and supervision.
You need to be involved and make the big decisions. You need to put your imprimatur on every ad, every article, and every email. You need to be in charge of your marketing.
Because clients hire you, not your firm.
Marketing assistants can help. Outside consultants and agencies can help. But you are the marketing manager for your practice.
Marketing starts with the right strategies. Start here
